Reach out to our team today to see how we can work together to win. Banner ads are dead! We’ve all heard it. In fact, I hear it almost every time a marketing specialist talked about digital advertising. But what if I told you that banner ads are not at all dead? Think about this. Every Facebook Ad is a banner ad, every Instagram Sponsored Post is a banner ad, every Promoted Pin is a banner ad, every Facebook retargeting ad is a banner ad. They are all banner ads—the difference is the platform and the audience they target. The banner ad isn’t dead, it’s just reinventing itself.
However, despite this fact, people whatsapp database still believe banner ads are dead, arguing that they are ineffective, intrusive and disruptive to the user experience. But is that really the problem? Or, as Chas Edwards said in an interview, is the problem much more basic? We’ve been putting the wrong stuff in the rectangles and blaming the rectangle. —Chas Edwards If the problem is really that we’re putting the wrong stuff in our banner ads, that begs the question, what is this “wrong stuff” we shouldn’t use in our banner ads? Or, more exactly, what are the successful elements we should use to design awesome banner ads.
What’s Really Wrong With Banner Ads? According to Market Wired, 54% of users don’t click banner ads because they don’t trust them. As a result, marketers are missing out on more than half of their potential visitors or even purchases because users don’t trust what they see—the banner ads. Yes, we can blame other factors like banner blindness, ad fatigue and even ad blockers but if we aren’t designing a banner ad that tells the right message, to the right person at the right time, can we really expect our potential customers to trust our ad?