general. Q: Safe Search. Should people do this in the near future? Should they do AMP? Boser: Yeah, secure especially on new releases. AMP, probably, but we have to wait to see the results. Friesen: We're not going to review it until we have to. Q: Is Google going to be explicit that if you don't AMP you'll be sorry? Boser: If you're in the news space, you're already there.
I hate to say it, but it's a great experience. I don't like how they impose this on us. Kyne: If you have a fast website, you shouldn't be penalized by AMP for delivering what AMP wants to do. Boser: Google is going to bring carousel-style results to the desktop. Sullivan: All results fax number list will be like Tinder. Q: Are social signals important? Kyne: Yes, but it's indirect. Friesen: It's a corroborating signal. Lippay: Remember there used to be a social vertical? So there is an algo there, and it could still exist.
Friesen: And Google and Twitter are now friends. Kyne: How you interact with social media isn't always the best way to determine relevance. Friesen: The days of social gaming are pretty much over…or at least a lot harder. Q: Subdomain or subdirectory? Friesen & Kyne : Subdirectory . Boser: It depends. Subdomains can be great for head terms, not so much for tails. Lippay: Yahoo and Microsoft place entire sites on subdomains.