If you dislike a video game this often, why do you continue to play it, each year? The case for Andrew Belton Madden 22 coins, Madden earns him a living. He's been playing since the 2005 Madden but, most importantly YouTubing has been in operation since this year's Madden.
The channel has developed to the point where he earns a living from it, enough to allow him to leave his parents' home and to a home in Brooklyn. (He also sells ebooks with Madden tips via his Patreon account, which, he estimates, will account for a third of his income.)
The idea of trash-talking didn't start with Belton. While he's certainly the most famous person doing the same thing through YouTube for Madden, trash-talk videos are also common in other sports games such as NBA 2K. (Another game that Belton hates: "I thought Madden was excruciating, but 2K actually makes me... I'm not able to play it; because it angers myself.")
For the channel, Belton plays several games per week. He also throws the ones that are too boring to feature. Finding the best trash-talkers to play is a nitty-gritty process. "I've observed with these trash-talkers that the more rubbish they talkabout, the worse they're at the game," Belton says. To make good videos, he must have a partner who will be proficient at the game and be as obnoxious as they can.
However, besides making videos on his YouTube channel Belton seldom plays Madden to play for fun. Much of his time is being edited buy mut coins. The game can last less than one hour, and editing that video takes another eight.