Marketer's Guide to Identify and Fix Google Index Bloat Published: 2020-12-19 Google recently released a number of quality-related updates, from pandas to Fred to Phantom. It's clear that quality content and strong user engagement metrics are key elements of Google's ranking. You may not need to recover from an explicit Google penalty, but if many web pages are indexed, your site may be due to poor quality duplicate content running out of crawl budgets and links. You may be suffering. Fairness, links and engagement indicators are also very poor.
Index bloat is when whatsapp database your website's search engine index has too many redundant pages. click to tweet So, as a marketer who may not have a comprehensive understanding of how Google's indexing works, how do you find and fix indexing issues? This post provides a relatively easy (but often time consuming) procedure to identify if duplicate/thin content and indexing issues, how to identify which pages are causing the issue, and cleaning options. Raise it. Details: How to recover from Google's penalty Step 1: Determine if you are suffering from an "index bloat" The first step here is to identify if there is a problem. What you're trying to identify outside the gate is how many pages you're allowing to be indexed and how many are actually ranking and driving traffic.
First, you can get an estimate of the number of pages on your indexed site by visiting Google and running your domain's site operator. My kids and I saw Harry Potter last night, so here we use the Pottermore.com site as an example. image3 1 Site search operators can be a bit confusing . When I actually click on all pottermore.com results, I only get a few hundred results (I see 100 results per page, so I click through to the last page of results), then click All Click Show to see the first few results for 601-700): image9 Google's