Medtronic , will present on Getting the “Full Stack Advantage” . Todd will describe how the team at Medtronic, the world's largest medical device company, found ways to leverage vendors and technologies to deliver powerful results across multiple channels. You'll get insights from three mini-case studies drawn from the company's experience: Social + ABM, Digital + Physical, and Pre-Sale + Post-Sale. In the next double-header, Luque Wang, Senior Director of Marketing Operations at GE Digital , and
Zak Pines, VP of Marketing at Bedrock Data , will present Integrating Your Sales & Marketing Stack – A 7-Step Guide . Luque shares how he planned and built jewelry retouching service an integrated sales and marketing stack in close alignment with his sales organization. From its seven-step approach, you'll come away with a roadmap for how to approach systems alignment and integration across your entire sales and marketing stack. They'll be paired with Michel Feaster,
CEO of Usermind , and Isaac Wyatt, senior director of GTM strategy and operations at HashiCorp , will describe 5 Steps to Operationalize Your Customer Journey . They will discuss emerging needs in managing and optimizing for the best customer experience and provide five practical steps marketers can take to operationalize the customer journey: Identify your owners and stakeholders and distinguish between the two. Assess your systems across lines of business. Budget for a centralized system shared among lines of business.